I suspect something is fishy.
How on earth higland milk powder in supermarket get sold off that quickly?
Do you guys heard the story about that new cigarette company launched in to sri lankan market went bankrupt with in year or two due to its competitors purchasing their cigarette as soon as it get to shops? Then the new company thought they were leading the market hence they produce more but competitor suddenly stop purchasing then the company had cash flow and operation issues which led to closure of the business.
I might be wrong.