New car sales in Norway rally back up 82.4% year-on-year in January to 9,343 units over a particularly low year-ago comparison set. Thanks to sales up 89.8% to 8,954, BEVs reach a record 95.8% share vs. 92.1% in January 2024 which was a record at the time. HEVs are down -24.4% to 124 and 1.3% share while PHEVs edge up 1.1% to 95 and 1%. Petrol accounts for 0.4% of the market vs. 0.9% a year ago and diesel 1.5% vs. 2% in January 2024. Volkswagen (+374.8%) surges to 20.3% share vs. 10.9% over the Full Year 2024 and places three models inside the January Top 5: the ID.4 at #2, the ID.3 at #4 and the ID.7 at #5. The reason behind this success is the more aggressive prices that the VW dealerships have been able to secure.
Toyota (+325.8%) is also in outstanding shape and places the bZ4X in pole position for the 2nd time ever after
last October. As a reminder this month
the bZ4X is also #1 in Denmark. According to local publication BilNytt.no, Toyota Norway CEO Piotr Pawlak said the carmaker ran out of cars at the end of last year and are now fulfilling a large order backlog. Tesla (-37.9%) implodes in third place with just 7.4% of the market. Although usually weaker in January, this month’s score is all the more worrying that there is plenty of inventory in the port of Drammen when new cars are parked. Mercedes (+262.3%), BMW (+228.6%) and Ford (+132.9%) also post surreal gains in the remainder of the Top 10.
| Pos | Brand | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Volkswagen | 1,899 | 20.3% | + 374.8% | 2 | 2 |
| 2 | Toyota | 1,354 | 14.5% | + 325.8% | 4 | 3 |
| 3 | Tesla | 689 | 7.4% | – 37.9% | 1 | 1 |
| 4 | BMW | 631 | 6.8% | + 228.6% | 5 | 5 |
| 5 | Nissan | 554 | 5.9% | + 21.8% | 11 | 9 |
| 6 | Volvo | 488 | 5.2% | + 61.6% | 3 | 4 |
| 7 | Mercedes | 471 | 5.0% | + 262.3% | 6 | 11 |
| 8 | Audi | 415 | 4.4% | + 57.2% | 8 | 8 |
| 9 | Ford | 347 | 3.7% | + 132.9% | 12 | 12 |
| 10 | Skoda | 294 | 3.1% | + 80.4% | 7 | 6 |
| 11 | Hyundai | 257 | 2.8% | – 35.4% | 9 | 7 |
| 12 | Kia | 225 | 2.4% | + 181.3% | 15 | 19 |
| 13 | Peugeot | 221 | 2.4% | + 125.5% | 19 | 16 |
| 14 | Polestar | 189 | 2.0% | + 148.7% | 16 | 14 |
Norway January 2025 – models:
| Pos | Model | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Toyota bZ4X | 1,188 | 12.7% | + 780.0% | 35 | 5 |
| 2 | VW ID.4 | 830 | 8.9% | + 391.1% | 3 | 4 |
| 3 | Nissan Ariya | 544 | 5.8% | + 197.3% | 8 | 7 |
| 4 | VW ID.3 | 537 | 5.7% | + 347.5% | 14 | 8 |
| 5 | VW ID.7 | 490 | 5.2% | + 759.6% | 5 | 14 |
| 6 | Tesla Model Y | 361 | 3.9% | – 62.5% | 1 | 1 |
| 7 | Tesla Model 3 | 324 | 3.5% | + 126.6% | 2 | 2 |
| 8 | BMW i4 | 243 | 2.6% | + 507.5% | 10 | 13 |
| 9 | Ford Explorer | 221 | 2.4% | + 10950.0% | 23 | 26 |
| 10 | Volvo EX30 | 213 | 2.3% | + 124.2% | 4 | 3 |
| 11 | Audi Q6 e-tron | 209 | 2.2% | new | 13 | 24 |
| 12 | Skoda Enyaq | 206 | 2.2% | + 102.0% | 6 | 6 |
| 13 | Audi Q4 e-Tron | 175 | 1.9% | + 17.4% | 17 | 9 |
| 14 | Mercedes EQB | 168 | 1.8% | + 1192.3% | 12 | 28 |
| 15 | BMW ix1 | 162 | 1.7% | + 285.7% | 15 | 15 |
| 16 | Hyundai Kona | 128 | 1.4% | – 54.6% | 19 | 10 |
| 17 | Mazda MX-30 | 123 | 1.3% | + 51.9% | 67 | 21 |
| 18 | Hyundai Ioniq 5 | 123 | 1.3% | + 167.4% | 24 | 17 |
