Apple is the brand with the biggest impact on consumers world wide. According to a survey conducted by brandchannel.com, consumers all around the world are keeping their eyes most closely on Apple. The computer and music company gained top reviews in virtually all survey categories, beating out other popular brands such as Microsoft, Coca-Cola, and Nike.
Voters ranging from business professionals to students agreed that Apple’s influence on consumer electronics as well as other types of businesses was on that they most respected. Creating such influential services such as iTunes, online high-definition movie rentals and products such as the iPod and iPhone, Apple dominated its competitors and is considered by most voters as the brand they "cannot live without."
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