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Message: <blockquote data-quote="PMUB" data-source="post: 16199046" data-attributes="member: 398311"> saga began in 1886, when John S. Pemberton developed the original recipe for Coke. Here's what was in it:<img src="http://static2.businessinsider.com/image/4eb18b15ecad040d1700000b-1200/the-saga-began-in-1886-when-john-s-pemberton-developed-the-original-recipe-for-coke-heres-what-was-in-it.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Pepsi-Cola was created in 13 years later by pharmacist Caleb Bradham<img src="http://static4.businessinsider.com/image/4eb18b1b6bb3f73c1700000d-1200/pepsi-cola-was-created-in-13-years-later-by-pharmacist-caleb-bradham.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Coca-Cola was already selling a million gallons per year by the time Pepsi came to be<img src="http://static2.businessinsider.com/image/4eb183daecad045a7c000025-1200/coca-cola-was-already-selling-a-million-gallons-per-year-by-the-time-pepsi-came-to-be.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Coke developed its iconic contour bottle, got big name endorsements and expanded to Europe. Meanwhile, Pepsi went bankrupt because of WWI<img src="http://static3.businessinsider.com/image/4eb181b1eab8ead756000044-1200/coke-developed-its-iconic-contour-bottle-got-big-name-endorsements-and-expanded-to-europe-meanwhile-pepsi-went-bankrupt-because-of-wwi.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />In the 50s, Coke ads started hitting TV, while Pepsi rebranded to try to keep up<img src="http://static3.businessinsider.com/image/4eb189766bb3f7960c00003a-1200/in-the-50s-coke-ads-started-hitting-tv-while-pepsi-rebranded-to-try-to-keep-up.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Coke decided to go public in 1962, on the heels of its launch of Sprite, which would become one of its most successful brands<img src="http://static1.businessinsider.com/image/4eb1897d69bedd877a000028-1200/coke-decided-to-go-public-in-1962-on-the-heels-of-its-launch-of-sprite-which-would-become-one-of-its-most-successful-brands.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Pepsi merged with Frito Lay in the mid-60s to create PepsiCo, setting the stage for the war today. Diet drinks popped up too, creating a whole new soda segment<img src="http://static4.businessinsider.com/image/4eb18a836bb3f70a06000030-1200/pepsi-merged-with-frito-lay-in-the-mid-60s-to-create-pepsico-setting-the-stage-for-the-war-today-diet-drinks-popped-up-too-creating-a-whole-new-soda-segment.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Here are their stock values over the years. Pepsi's successful foray into the snack food biz with Frito Lay have helped it significantly, especially in the past decade. Meanwhile, Coke has stayed strictly in beverages<img src="http://static5.businessinsider.com/image/4eb1818d6bb3f7b70100000e-1200/here-are-their-stock-values-over-the-years-pepsis-successful-foray-into-the-snack-food-biz-with-frito-lay-have-helped-it-significantly-especially-in-the-past-decade-meanwhile-coke-has-stayed-strictly-in-beverages.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Here are some of Coke's biggest brands — 15 of them have reached $1 billion or more in retail sales<img src="http://static3.businessinsider.com/image/4eb1929fecad04ff27000009-1200/here-are-some-of-cokes-biggest-brands--15-of-them-have-reached-1-billion-or-more-in-retail-sales.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Though Pepsi's beverage brands may not be as strong, its snack food business is enormous<img src="http://static1.businessinsider.com/image/4eb1998aeab8ea3b0b000013-1200/though-pepsis-beverage-brands-may-not-be-as-strong-its-snack-food-business-is-enormous.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Coke has a big lead in cola market share over Pepsi, but Pepsi's multiple business lines haul in more cash<img src="http://static6.businessinsider.com/image/4eb192b2ecad04091900001e-1200/coke-has-a-big-lead-in-cola-market-share-over-pepsi-but-pepsis-multiple-business-lines-haul-in-more-cash.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Each brand has had a brigade of celebrities on their side. Here are some famous faces that endorsed Coke<img src="http://static1.businessinsider.com/image/4eb18cae6bb3f7990c000025-1200/each-brand-has-had-a-brigade-of-celebrities-on-their-side-here-are-some-famous-faces-that-endorsed-coke.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />And Pepsi<img src="http://static6.businessinsider.com/image/4eb18cb7ecad04211900000c-1200/and-pepsi.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Both brands have made tons of changes to their logos throughout their histories. Neither look anything like they did originally<img src="http://static1.businessinsider.com/image/4eb192bf6bb3f7f823000008-1200/both-brands-have-made-tons-of-changes-to-their-logos-throughout-their-histories-neither-look-anything-like-they-did-originally.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />They've both embraced the digital world as social media gets bigger and bigger — but Coke seems to be faring better thus far<img src="http://static1.businessinsider.com/image/4eb192b7eab8eaa108000003-1200/theyve-both-embraced-the-digital-world-as-social-media-gets-bigger-and-bigger--but-coke-seems-to-be-faring-better-thus-far.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />current CEOs<img src="http://www.reklamazzi.com/m/200/135586.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://im.sify.com/sifycmsimg/aug2006/Finance/14273237_indra-nooyi_01.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></blockquote>

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