saga began in 1886, when John S. Pemberton developed the original recipe for Coke. Here's what was in it:
Pepsi-Cola was created in 13 years later by pharmacist Caleb Bradham
Coca-Cola was already selling a million gallons per year by the time Pepsi came to be
Coke developed its iconic contour bottle, got big name endorsements and expanded to Europe. Meanwhile, Pepsi went bankrupt because of WWI
In the 50s, Coke ads started hitting TV, while Pepsi rebranded to try to keep up
Coke decided to go public in 1962, on the heels of its launch of Sprite, which would become one of its most successful brands
Pepsi merged with Frito Lay in the mid-60s to create PepsiCo, setting the stage for the war today. Diet drinks popped up too, creating a whole new soda segment
Here are their stock values over the years. Pepsi's successful foray into the snack food biz with Frito Lay have helped it significantly, especially in the past decade. Meanwhile, Coke has stayed strictly in beverages
Here are some of Coke's biggest brands — 15 of them have reached $1 billion or more in retail sales
Though Pepsi's beverage brands may not be as strong, its snack food business is enormous
Coke has a big lead in cola market share over Pepsi, but Pepsi's multiple business lines haul in more cash
Each brand has had a brigade of celebrities on their side. Here are some famous faces that endorsed Coke
And Pepsi
Both brands have made tons of changes to their logos throughout their histories. Neither look anything like they did originally
They've both embraced the digital world as social media gets bigger and bigger — but Coke seems to be faring better thus far
current CEOs
... thawa OpenCola kiyala concept ekak thiyenawa apitama hadaganna puluwan
