Facebook appears to be preparing an option for advertisers to target users by email address, user ID or phone number, based on an option that was temporarily visible in the Power Editor tool.
Sources familiar with Facebook’s ad plans previously told us that the company was working with some premium advertisers to target audiences by email address, though we had not heard about the UID and phone number options. These are powerful new opportunities for businesses to reach their existing customers and leads, who may be increasingly difficult to reach through traditional email and telemarketing campaigns.
If this test rolls out to all Power Editor users and the Ads API, companies will be able to remarket to people through News Feed and other Facebook ad units.
insidefacebook
Sources familiar with Facebook’s ad plans previously told us that the company was working with some premium advertisers to target audiences by email address, though we had not heard about the UID and phone number options. These are powerful new opportunities for businesses to reach their existing customers and leads, who may be increasingly difficult to reach through traditional email and telemarketing campaigns.
If this test rolls out to all Power Editor users and the Ads API, companies will be able to remarket to people through News Feed and other Facebook ad units.
insidefacebook
Last edited:
