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What Do I Need to Consider Before Starting a Clothing Line?
When it comes to having your own clothing company, the most important aspect of the business is building your brand. Without a brand, people will not recognize your clothes and might mistake you for a generic clothing company (ouch!). Picking a good name is really important in this industry.
Thinking of brandable clothing company names can be quite the task. That’s fine! This is not something that you want to rush because it needs to be as perfect as the clothes you’ll be designing. Just how do you come up with good clothing company names? Here are a few tips:
Brandable. I cannot stress enough how important it is that the name chosen is brandable. The more natural it seems for you to build on the name, the easier it will be for you to brand! Try coming up with slogans and logos for each name idea that comes to mind.
Clothing Type. More like than not, you’ll probably be sticking with a type of clothing that is pretty specific, whether it be streetwear, dance apparel, or swimwear. Whatever you design, somehow incorporate this into the name.
Use Your Name. If you have an awesome-sounding name that has a nice flow to it, why not consider using it in the clothing line name? You are the guru behind the scenes, after all!
Take a Vote. Chances are, you’ll fall in love with a few different, fabulous names. If this happens to you, consult with family and close friends about their opinions and take a vote. Who knows, they may even be able to provide some additional ideas to get you thinking!
Now that I have you on track with the brainstorming process, learn the basic steps you can follow to create your dream business name!
How to Make a Creative Clothing Business Name
Picking the right name is vital to any kind of business, but when you’re working in an industry competing with some really big names, it is crucial that you spend a lot of time thinking on this topic. If you invest the time, you'll be able to create a catchy company name that stands out from the rest. In the end, you will be glad you did!
1. Determine Why You're Going to Start
This is essentially the mission statement reminding you why you want to start the business. Do you want to create a line catered to a market not typically served by the fashion industry? Do you want to split the profits to be able to support a cause you believe in? Do you want to buy and sell clothes that you want to wear? Write this down so you can go back to it every so often. If you get stuck in the naming process, take a break and dwell on why you're going to go into business.
2. Think About the Customer
Decide on the type of consumer you want to frequent your brick-and-mortar or online store. Write these characteristics down, and don't be afraid to go into specifics.
What is their ideal job?
What do they want to accomplish in life?
How old are they?
Where do they live?
What are their hobbies?
The business name you choose will tell your customers who are and what you’re about. Try not to jump into the trendy name game—that is, unless you are trying to capitalize on a viral trend with a momentary product or service. Think about ideas that match what your customers aspire to become or to own.
3. Develop the Theme
Even if you don't pick a specific theme to build your brand strategy or boutique name, think about the message. What is your company going to be about? What do you want it to represent? Use these answers as a guide to help you figure out what you want to go for. Going with a theme can be advantageous because it's easier for the customer to understand what your brand is trying to sell.
4. Brainstorm
This is where the excitement (and endurance) comes into play. Take a piece of paper and jot down all the names that come into your mind. Don't think about whether they're good or bad. Simply put your pen to paper and write whatever springs forward. Use a thesaurus or dictionary to find a variety of words, names, concepts, and ideas that you can potentially use.
Once you have a few ideas going, play around with the word placement and take note of what you gravitate towards. After you put a list together, ask your friends and family the following questions:
What is your first impression of the business name(s)?
What feelings come up when you hear it? Are they positive or negative?
What do you think my store would be selling?
If people are giving you good feedback, you might be onto something good.
5. Search for the Name
Google is your best friend. After you find a name that you like, check to see if it's taken. If you put it in the search query and nothing comes up, you should be in the clear. However, there is one more thing to check before you go charging full steam ahead.
6. Verify the Existence of Current Trademarks and Copyrights
The last step to choosing a clothing brand name is to do a trademark search for the name you want. If it's not taken, you can register it with the United States Trademark Office. It'd be best to speak to a lawyer as you go through this process. However, you can use sites such as LegalZoom to see if they can help you as well.
7. Claim to Fame
Snag your business name on all the social media platforms possible. This will help you ensure that another individual won't take the name and post content on it that doesn't match with your store and confuse your customer.
Are You Ready to Begin Your Adventure?
The key to putting together an unforgettable and lasting brand name is simple: A name should make you excited to visit instead of scratching your head in confusion. EatMyWords shares these checklists, “SMILE” and SCRATCH,” for qualities your business name should and should not have Your business name should make someone "SMILE":
Simple: one, easy-to-understand concept
Meaningful: your customers instantly “get it”
Imagery: visually evocative – creates a mental picture
Legs: carries the brand, lends itself to wordplay
Emotional: empowers, entertains, engages, enlightens
"SCRATCH" it off the list if it has any of these deal-breakers:
Spelling-challenged: you have to tell people how to spell it
Copycat: similar to competitor’s names
Random: disconnected from the brand
Annoying: hidden meaning, forced
Tame: flat, uninspired, boring, non-emotional
Curse of Knowledge: only insiders get it
Hard-to-pronounce: not obvious, relies on punctuation
A Few Final Tips to Get You on Your Way:
Think about the associations your name may have. Make sure it's nothing negative or off-brand.
Check for readability. You don't want someone confused as they look at the name.
Try to keep the business name short and sweet.
Decide on your brand's personality. Is it playful? Sweet? Tough? Thoughtful?
A great name can direct attention to you and reinforce your value in a word or two. Make sure you don't look and sound like everybody else.
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ToughNickel»Starting a Business»Business Names
90+ Trendy and Charming Boutique Names
Updated on July 12, 2018
tutta profile imageTatiana moreContact Author
Opening a Boutique?
Your boutique's name is your first opportunity to create a strong brand and make a good first impression. Read on for ideas and inspiration for naming your boutique.
Finding the perfect name for your boutique.
Finding the perfect name for your boutique.
Cute Names
Apple Blossoms
Ever After Boutique
Poppy Petals
Azalea Park
Hello Beautiful Boutique
Primrose Bridal Boutique
Bella Bella Boutique
Juneberry Boutique
Rebellious Rose
Bend the Trend
Laura’s Closet
Rose Petals
Blush Boutique
Little Lady Boutique
Sew Lovely
Bumble Bee Boutique
Magnolia Boutique
Sweet Pea Boutique
Charming Charlotte
Peach Tree Boutique
Sweet Tea Boutique
Cinderella's Closet
Periwinkle Boutique
TerriBerri Boutique
Dreams Come True Boutique
Pink Icing
Violet's Dresser
Dress Up Dress Shop
Polka Dots
Your Little Shop
Cuteness has a large audience, so if you're selling cute things, these names basically scream cute!
Unique Names
American Blues
Fashion Factory
Sew In Style
Angelic Threads
First Date
Spotlight on Style
Blackbird Boutique
Infatuation
Stitch Shop
Burgundy Boutique
Kiwi Bird Boutique
Style Loft
Changing Seasons
Krystal Clear Fashion
Sweet Threads Boutique
Classic Curves
Manhattan St. Boutique
The Blue Dress
Classy Missy
Model Madness
The Hanger
Clothing Palette
Mrs. Mannequin
The Wardrobe
Clover Clothing Co.
Plum Crazy Boutique
Vintage Violet
Emmy’s Mannequin
Sahara Street Shop
Window Shop
You want to stand out, right? Then choose a boutique name that nobody else could possibly have, something totally unique. Try these on for size.
French-Inspired Names
Adaline's Wardrobe
Fashion Week
Loire Valley
Bien Habillé
Fleur Boutique
Madamoiselle
Boutique de Paris
French Chiffon
Mon Amour Boutique
C'est la Vie Boutique
French Connection
Oh Là Là Boutique
Chateaux
French Kiss
Paris Bound
Cheeky Chic
French Macaron
Queen of Versailles
Chic Château
Gourdon Boutique
Rose Riviera
Couture du Jour
Haute Couture
Sleek Chic
Fashion Atelier
Haute Fashion
That's Vogue
Fashion du Jour
J'aime la mode
Très Chic
Oui! Oui!
Mon Ami
Oeuvre
Chapeau Chic
Pamplemousse
Merci
Nobody does fashion like the French do! They always seem to have such a way with words. Try French words for that high-end fashion sound.
Video: How to Name Your Business
Italian-Inspired Names
Milana
San Lorenzo
Ciao Grazia
Presto
Via del Corso
Italia
Simona
Piacenza
Moda Bella
Verona Fashion
Vittorio
San Benedetto
Milan Chica
Ciao Ciao
Venice
Florence Fashion
Il Palazzo
La Rosa
Galeria Chic
Eleonora
Mimosa
Almost anything Italian sounds fashionable! Consider naming your store after your favorite Italian city.
Children's Clothing Boutique Names
Animal Sounds
Kiddo Threads
Mini Mini
Toola Loola
Lil' Threads
Picked
Tu-la-roo
Just Kidding
Sprinklez
La-di-da
Kid Up
Tofal
Playdate
Kidding Around
Toes to Nose
Lila
Imagine Kid
Elementary
Tykes and Dolls
Softie
Kids Garden
Funsies
Fashion Itsy
Recess
Big Little's
Girls and Boys
Lil Cubs
Walk, Run, Jump
G2B
Bear and Cub
Play Dress Up
Ankle Biters
Meo Meo
Wheedle
Mini Chic
Kid City
Kidzoo
Fashion Minis
Baby Angel
Kids fashions should be fun! Get playful when thinking about naming your kids boutique.
Women's Clothing Boutique Names Inspired by Flowers and Nature
Orchid
In the Ivy
Iris
Lavender
Tulip
Moonflower
Lilac
Aster
Morning Glory
Willow Brook
Buttercup
Scarlet Sage
Crepe Myrtle
Oak and Pine
Snowdrop
Sunflower
Ash and Aspen
Bermuda Grass
Daisy Doo
California Poppy
Riverside
Pansy Pants
White Dahlia
Hilltop
Foxglove
Rosebud
Valley Green
Cute Names
Apple Blossoms
Ever After Boutique
Poppy Petals
Azalea Park
Hello Beautiful Boutique
Primrose Bridal Boutique
Bella Bella Boutique
Juneberry Boutique
Rebellious Rose
Bend the Trend
Laura’s Closet
Rose Petals
Blush Boutique
Little Lady Boutique
Sew Lovely
Bumble Bee Boutique
Magnolia Boutique
Sweet Pea Boutique
Charming Charlotte
Peach Tree Boutique
Sweet Tea Boutique
Cinderella's Closet
Periwinkle Boutique
TerriBerri Boutique
Dreams Come True Boutique
Pink Icing
Violet's Dresser
Dress Up Dress Shop
Polka Dots
Your Little Shop