The much publicized iifa celebrity show was concluded -- with an unexpected additional tab being a Rs 220 million facility from the Bank of Ceylon at 14% interest. Sri Lanka Tourism has spent well over the budget and had to opt for the loan in order to make ends meet.
Rs. 43 million was spent on the gigantic hi-tech stage and renovation of the Sugathadasa Stadium for the IIFA awards ceremony last evening.
The glamorous fashion show held on Thursday at the BMICH cost nearly Rs 40 million rupees, and Rs. 10 million was spent on beautifying the city of Colombo for the event.
Renowned Wizcraft which hosted the IIFA show received a thumping USD 200 mn from Sri Lanka Tourism with an agreement to credit them an additional 50% of the revenue earned from the event at the end of it. While the Tourism Development Levy (TDL) for Sri Lanka Tourism Promotion Bureau constitutes 70% of the total budget for tourism, which amounts to a staggering Rs 700 mn annually, Sri Lanka Tourism has agreed to settle the IIFA loan to BoC as soon as they “get their cash.’’
Meanwhile, it is revealed that the Rs 250,000.00 tickets were not slashed to Rs 25, 000 and Rs. 50, 000 for the awards ceremony, as reported elsewhere in newspapers, but that the organizers sold these ‘newly created’ tickets at the rear end of the stadium in order to attract more crowds.
According to sources in Sri Lanka Tourism, all tickets ranging from 2, 500 USD, 3000 USD and 10, 000 USD were sold but reliable sources reveal that those high priced tickets were not sold as expected but released at concessionary promotional rates at the last minute.
Rs. 43 million was spent on the gigantic hi-tech stage and renovation of the Sugathadasa Stadium for the IIFA awards ceremony last evening.
The glamorous fashion show held on Thursday at the BMICH cost nearly Rs 40 million rupees, and Rs. 10 million was spent on beautifying the city of Colombo for the event.
Renowned Wizcraft which hosted the IIFA show received a thumping USD 200 mn from Sri Lanka Tourism with an agreement to credit them an additional 50% of the revenue earned from the event at the end of it. While the Tourism Development Levy (TDL) for Sri Lanka Tourism Promotion Bureau constitutes 70% of the total budget for tourism, which amounts to a staggering Rs 700 mn annually, Sri Lanka Tourism has agreed to settle the IIFA loan to BoC as soon as they “get their cash.’’
Meanwhile, it is revealed that the Rs 250,000.00 tickets were not slashed to Rs 25, 000 and Rs. 50, 000 for the awards ceremony, as reported elsewhere in newspapers, but that the organizers sold these ‘newly created’ tickets at the rear end of the stadium in order to attract more crowds.
According to sources in Sri Lanka Tourism, all tickets ranging from 2, 500 USD, 3000 USD and 10, 000 USD were sold but reliable sources reveal that those high priced tickets were not sold as expected but released at concessionary promotional rates at the last minute.









