Lauren Conrad & Whitney Port * Pictures * September 17 2009 VH1 Divas

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MTV stars Lauren Conrad & Whitney Port at the VH1 Divas 2009

 

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JJ: How have the people you have worked with over the years influenced the creation of your fashion line, like Kelly Cutrone and Diane Von Furstenberg?
WP: They have influenced it a lot. With Diane, it was huge for me because she designs for the everyday woman, she really keeps every body size and type of personality in mind. I really learned that I need to look out for that. With Kelly, from a PR standpoint, she really taught me to narrow it down to who my audience is, who I’m designing for and to stay focused.
JJ: How much creative control did you have for your line?
WP: 100%! I tend to really micromanage things. If I’m investing something and I am passionate about it, then I go full force into it. While I had people helping me with the business, production and PR side of it, the design part is all me.
JJ: Who are your style icons?

 

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