Leaders choices

[Sri_Sampath]

Hint: either you divide or you unite
There are two ways to lead people and drive impact.

By dividing people. Create a mutual enemy and lead a crusade to conquer it. Turn it into a life or death situation — the sense of urge unleashes unconditional support. Conquering, winning at-any-cost, is all that matters.

By uniting people. Create a shared ambition and inspire people to build it with you. Turn it into a life quest — the journey to build something bigger than themselves unites people. The desire to leave a legacy is why people join a mission.

Leaders have two choices — to unite or divide.


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