LG is no longer satisfied with the traditional straight shape design of smartphones. So the company is advancing more ambitious smartphone plans. According to the Korean media ‘The Elec’, LG Electronics’ internal sources said that the company is planning to launch a rollable smartphone early next year. The project is called Project B. No need to seek for something mystic in this project name. It just corresponds the company’s CEO Kwon Bong-seok’s name.
It is reported that LG has already started to produce prototypes of the device in Pingze’s factory. Most commercial products will undergo three to four trial productions before going to market. And each trial production will produce about 1,000 to 2,000 units.
So far, LG’s smartphone business has suffered losses for 20 consecutive quarters. According to sources, the launch of Project B is aiming to re-establish its brand image in the minds of consumers and improve corporate morale.
Also, the source says that the LG rollable smartphone will be extended laterally when needed. A display with curled sides will unfold. A flexible organic light-emitting diode (OLED) is needed to achieve this goal. The Chinese display manufacturer BOE is working with LG Electronics to develop the required display panel. The source said that the rollable display is not necessarily more difficult to achieve than the foldable display. The foldable display needs to withstand continuous pressure in a small range. But the rollable display can spread the pressure to a larger area. But the design of the device must be adapted to the material.
