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[elamoreblog]

• REPORT •
2018 State of Email Service Providers
An overview of the ESP industry and how marketers can maximize their ESP investment
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understand the ESP marketplace
Frustrations with ESPs run high. In Litmus’ State of Email survey, ESP limitations ranked third on marketers’ list of their biggest challenges for 2018, and 16% of brands said that changing ESPs was a priority.

Based on our survey of nearly 3,000 marketers, Litmus’ first-ever State of Email Service Providers report examines consolidation in the industry, which ESPs are the most popular in various sectors, and the most common ways to boost the functionality of an ESP. Use the results to better understand the marketplace and your options, as well as the ways that you can improve your satisfaction with your current ESP.
Explore the ESP landscape →

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