Microsoft said Friday it had offered to buy struggling Internet firm Yahoo for 44.6 billion dollars (30.0 billion euros) in a bid to take on Google in the crucial battle for online revenues.
Microsoft said the booming online advertising market "is increasingly dominated by one player" -- a reference to Google -- and suggested that with Yahoo under its wing it could better compete in the bonanza.
Online advertising sales will double from 40 billion dollars in 2007 "to nearly 80 billion in 2010," it forecast.
Yahoo would offer Microsoft a search engine to compete with Google, a popular web portal for email, shopping and news, as well as one of the most recognized brands among online users.
Microsoft said a combination of the companies would lead to cost savings of 1.0 billion dollars per year.
Source >>
Microsoft said the booming online advertising market "is increasingly dominated by one player" -- a reference to Google -- and suggested that with Yahoo under its wing it could better compete in the bonanza.
Online advertising sales will double from 40 billion dollars in 2007 "to nearly 80 billion in 2010," it forecast.
Yahoo would offer Microsoft a search engine to compete with Google, a popular web portal for email, shopping and news, as well as one of the most recognized brands among online users.
Microsoft said a combination of the companies would lead to cost savings of 1.0 billion dollars per year.
Source >>
