Middle East assignment
.A disappointed salesman of Coca Cola returns from his
Middle East assignment. A friend asked, "Why weren't
you successful with the Arabs?"
The salesman explained, "When I got posted in the
Middle East, I was very confident that I would make a
good sales pitch as Cola is virtually unknown there.
But, I had a problem I didn't know to speak Arabic.
So, I planned to convey the message through three
posters...
First poster, a man crawling through the hot desert
sand... totally exhausted and panting.
Second, the man is drinking our Cola.
Third, our man is now totally refreshed.
Then these posters were pasted all over the place"
"That should have worked, " said the friend.
The salesman replied, "Well, not only did I not speak
Arabic, I also didn't realize that Arabs read from
right to left...
