Call of Duty: Modern Warfare 3 has set a new record for the biggest ever entertainment launch. The game's publisher, Activision Blizzard, has claimed that in the US and UK alone, the military shooter sold over 6.5m units within 24 hours of its launch on Tuesday, raising $400m in sales revenues.
The figures are based on data from Charttrack as well as customer sell-through information.
It is a third consecutive sales record for the Call of Duty series. 2009's Call of Duty: Modern Warfare 2 sold 4.7m copies in 24 hours earning $310m in revenue, while last year's Call of Duty: Black Op hit 5.6m copies in its first day.
"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Activision Blizzard chief executive Bobby Kotick.
"Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time."
Guardian
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