In most cases, an owner has owned a particular domain name for a while and the site already has regular traffic. When the traffic figures are substantial, the domain name is considered a Premium Domain. These domains are typically priced according to their general appeal and their existing traffic. Since high visibility and traffic are critical to the success of your business, you might consider purchasing a premium domain name. It can be expensive, but it will definitely play an important role in the success of your business.
http://www.101domain.com/premium_domain_names.htm
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