Prepare a search-specific Sitemap.

samonjur

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There is a lot of talk, even in this book, about sitemaps. One flavor of sitemap is a document created during the information architecture phase of a website’s development, as discussed in Chapter 3. Another flavor is an actual web page that lists all the site’s sections. This type of sitemap (with a lowercase s) is designed to help your visitors better navigate the site.
A third type of Sitemap (with a capital S) is one that your users will never see. This type is made specifically to inform search engines about the pages on your site. It is an XML file, as shown in the example below, that lives on the root directory of your server (ideally, although not required) that contains a list of your site’s URLs, along with additional data about each page, such as when it was last modified and its relative importance in your site’s hierarchy.
Without a Sitemap file, search engines rely on the links already within your site (such as in the navigation system or embedded within page content) to all the various pages and make their best guess at what all the pages contain and their relative importance to one another. Having an XML Sitemap file does not guarantee that search engines will use them, but it does provide good data for them to do a better job. You can generate an XML Sitemap online at www.xml-sitemaps.com . For more information, visit www.sitemaps.org .
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