Sri Lanka's first pay television channel "CiTi HiTz" which is exclusively available on Dialog TV has been referred to as "crap" by subscribers. The channel has only broadcast old stale teledrama's during the period that it was available free of charge and little or no movies at all. Many subscribers are disconnecting "CiTi HiTz" from their lineup since they are of the view that it is not worth the Rs 50/= monthly that they have to pay in addition to keep the channel activated.
If the trend continues the first pay television channel in Sri Lanka would have to wind up operations unless something drastic is done to improve the quality of the channel. If the quality of this channel is improved then it could be beamed to Sri Lankan expatriates who will willingly pay to view this channel.
If "CiTi HiTz" is to improve it should get itself onto other local pay television networks which is only likely after its exclusive distribution deal with Dialog TV expires. Another notable way of improving this channel is to reduce subscription rates and if it is expensive to run the channel then limited advertising should be accomodated.
However Sri Lanka's second pay television channel and the first local language music channel "Channel C" seems to be riding a wave of success and it is getting some positive reviews. So it may be a case of "Channel C" drowning out "CiTi HiTz" and only time will tell. So far the management of "CiTi HiTz" are not at all professional in the way the channel is being handled and if no action is taken then they may not have a channel to handle
If the trend continues the first pay television channel in Sri Lanka would have to wind up operations unless something drastic is done to improve the quality of the channel. If the quality of this channel is improved then it could be beamed to Sri Lankan expatriates who will willingly pay to view this channel.
If "CiTi HiTz" is to improve it should get itself onto other local pay television networks which is only likely after its exclusive distribution deal with Dialog TV expires. Another notable way of improving this channel is to reduce subscription rates and if it is expensive to run the channel then limited advertising should be accomodated.
However Sri Lanka's second pay television channel and the first local language music channel "Channel C" seems to be riding a wave of success and it is getting some positive reviews. So it may be a case of "Channel C" drowning out "CiTi HiTz" and only time will tell. So far the management of "CiTi HiTz" are not at all professional in the way the channel is being handled and if no action is taken then they may not have a channel to handle
