Watch The Amazing Spider Man Origin Story

[johnsemith]

Asking audiences to turn out for the Spider-Man origin story just 10 years after the original did such a memorable job with it was always a risky proposition. Eventually realizing this, Sony's marketing team seems to have ditched the "Untold Story" aspect of the campaign, and instead have focused on a tagline that ties in with the title ("Prepare To Be Amazed").

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