The Jordan 2010a brand of Nike basketball shoe named after Michael Jordan. Jordan signed an endorsement deal with Nike in 1984. Today, Air Jordans are generally classified by their release and model: Originals (OG), Retros, Retro+’s, Samples. Air Jordans are worn and endorse by athletes such Roy Jones Jr and Carmelo Anthony. The company started to break ground in 1985 with the release of the Air Jordan I.