11 Steps To Create A Successful Website Ebook
Step 1: Plan Your Web Presence.......................................................5
Defining your Customers and Mission...............................................................6
Choosing and Buying your Domain Name........................................................7
Text, Images and other Graphic Elements........................................................7
Budgets, and Who Does What..........................................................................9
Step 2: Choose DIY or Go with a Pro...............................................10
DIY Web Site Packages..................................................................................11
Choosing a Web Design Professional.............................................................12
SEO and Red Flags........................................................................................12
Step 3: Select the Tools for Making Your HomeWeb.......................15
Web Hosting....................................................................................................16
FTP: File Transfer Protocol.............................................................................17
Merchant Accounts..........................................................................................17
Managing your Web Images...........................................................................18
Step 4: Make Key Design Decisions................................................19
General Design Principles...............................................................................20
Getting Around on Your Web Site...................................................................21
‘Seniors’ and Special Needs...........................................................................23
Step 5: Learn the Code....................................................................26
What is Hypertext Markup Language?............................................................27
How Does It Work?.........................................................................................29
Understanding HTML Tools............................................................................30
Step 6: Identify the Best Software for Words & Images...................31
WYSIWYG vs. HTML Software.......................................................................32
Best Values.....................................................................................................32
Some Tips on ‘Deals’ to Avoid.........................................................................33
Top-of-the-Line Design Software.....................................................................33
For More Information.......................................................................................34
Step 7: Take Control Over the Look, Feel and Function..................35
Storefront Software Packages.........................................................................36
Shopping Cart 101..........................................................................................37
Amazon.com: The Gold Standard...................................................................37
When to Hire a Pro..........................................................................................38
Step 8: Optimize Your Site for Search Engines................................39
What is SEO?..................................................................................................40
Some Cautions................................................................................................40
How SEO Works.............................................................................................40
How Search Engines Rank Web Sites............................................................41
SEO Best Practices.........................................................................................41
Who and What to Avoid...................................................................................43
SEO Maintenance...........................................................................................44
Step 9: Put All the Parts Together....................................................46
Testing Your Site.............................................................................................47
Staff and Customer Site Reviews....................................................................47
Testing on Different Platforms and Browsers..................................................48
Tracking Bugs, Confirming Fixes and Testing Links (Again)...........................50
Resources:......................................................................................................50
Step 10: Take your Web site Live!....................................................51
Register with Search Engines.........................................................................52
Buy Ads for Better Placement.........................................................................52
Sign Up with "What’s New" Directories...........................................................54
Launch a PR Campaign..................................................................................55
Try Pay-Per-Click............................................................................................55
Start a Blog.....................................................................................................55
Step 11: Constantly Tend to Your Web Site.....................................57
Keep Things Secure........................................................................................58
Manage Existing Content................................................................................59
Tend Your Analytics and SEO.........................................................................59
Add New Content and Links............................................................................60
Constantly Promote Your Web Site.................................................................60
Reconsider Ads...............................................................................................60
Last Words......................................................................................................61
About StartupNation.........................................................................62
Additional Podcasts Shows.............................................................................62
Links to Additional Small Business Advice......................................................62
Resources........................................................................................63
Please do not forget to say thank you !
Step 1: Plan Your Web Presence.......................................................5
Defining your Customers and Mission...............................................................6
Choosing and Buying your Domain Name........................................................7
Text, Images and other Graphic Elements........................................................7
Budgets, and Who Does What..........................................................................9
Step 2: Choose DIY or Go with a Pro...............................................10
DIY Web Site Packages..................................................................................11
Choosing a Web Design Professional.............................................................12
SEO and Red Flags........................................................................................12
Step 3: Select the Tools for Making Your HomeWeb.......................15
Web Hosting....................................................................................................16
FTP: File Transfer Protocol.............................................................................17
Merchant Accounts..........................................................................................17
Managing your Web Images...........................................................................18
Step 4: Make Key Design Decisions................................................19
General Design Principles...............................................................................20
Getting Around on Your Web Site...................................................................21
‘Seniors’ and Special Needs...........................................................................23
Step 5: Learn the Code....................................................................26
What is Hypertext Markup Language?............................................................27
How Does It Work?.........................................................................................29
Understanding HTML Tools............................................................................30
Step 6: Identify the Best Software for Words & Images...................31
WYSIWYG vs. HTML Software.......................................................................32
Best Values.....................................................................................................32
Some Tips on ‘Deals’ to Avoid.........................................................................33
Top-of-the-Line Design Software.....................................................................33
For More Information.......................................................................................34
Step 7: Take Control Over the Look, Feel and Function..................35
Storefront Software Packages.........................................................................36
Shopping Cart 101..........................................................................................37
Amazon.com: The Gold Standard...................................................................37
When to Hire a Pro..........................................................................................38
Step 8: Optimize Your Site for Search Engines................................39
What is SEO?..................................................................................................40
Some Cautions................................................................................................40
How SEO Works.............................................................................................40
How Search Engines Rank Web Sites............................................................41
SEO Best Practices.........................................................................................41
Who and What to Avoid...................................................................................43
SEO Maintenance...........................................................................................44
Step 9: Put All the Parts Together....................................................46
Testing Your Site.............................................................................................47
Staff and Customer Site Reviews....................................................................47
Testing on Different Platforms and Browsers..................................................48
Tracking Bugs, Confirming Fixes and Testing Links (Again)...........................50
Resources:......................................................................................................50
Step 10: Take your Web site Live!....................................................51
Register with Search Engines.........................................................................52
Buy Ads for Better Placement.........................................................................52
Sign Up with "What’s New" Directories...........................................................54
Launch a PR Campaign..................................................................................55
Try Pay-Per-Click............................................................................................55
Start a Blog.....................................................................................................55
Step 11: Constantly Tend to Your Web Site.....................................57
Keep Things Secure........................................................................................58
Manage Existing Content................................................................................59
Tend Your Analytics and SEO.........................................................................59
Add New Content and Links............................................................................60
Constantly Promote Your Web Site.................................................................60
Reconsider Ads...............................................................................................60
Last Words......................................................................................................61
About StartupNation.........................................................................62
Additional Podcasts Shows.............................................................................62
Links to Additional Small Business Advice......................................................62
Resources........................................................................................63
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