Battle for India's small car market

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Battle for India's small car market

India's auto show has opened in New Delhi with the battle for share of the small car market taking centre stage.

AutoExpo 2010, which runs in the Indian capital until January 11, features 10 global releases of vehicles designed for India.

International auto manufactures, including Toyota, Honda, Volkswagen and General Motors, on Tuesday unveiled new compact car models in a bid to break the dominance of local producers in the country's rapidly expanding market.

Maruti-Suzuki, the Indo-Japanese producer, holds 55 per cent of the market share, with India-based Mahindra & Mahindra and Tata Motors dividing the rest.

India's car market is growing at a rate of more than 10 per cent a year, with small vehicles accounting for 80 per cent of all sales in the country.

It also recently overtook Japan as the largest market for compact or sub-compact cars, according to JD Power and Associates, a marketing information firm, and experts say the world's second most populous country is quickly becoming a hub of small-car manufacturing.

Tata announced over the weekend that its December sales more than doubled to 51,627 units owing to a recovery in the industry. Its sales during the month recorded a growth of 105 per cent compared with sales in December 2008.

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