DDR4 came in 2014 while DDR3 came out in 2007. DDR4's data rate is faster and efficient in power

There is nothing more to it. It's just new. In this year DDR5 will be released so DDR4 prices will come down a bit
I don't think DDR5 will arrive this year. JEDEC just released (only two weeks ago) the JESD79-5 DDR5 SDRAM standard. So probably later in 2021.
At 6.4 Gbps, DDR5 doubles the bandwidth of DDR4, which tops out at 3.2 Gpbs. At launch, DDR5 modules will reach 4.8 Gbps, providing a 50 percent improvement versus the previous generation. Density goes up four-fold with maximum density increasing from 16 Gigabits per die to 64 Gigabits per die in the new spec. Also increased power efficiency as they run at 1.1V.
There will be both 8 Gigabit and 16 Gigabit DDR5 products at launch.