Loosing their competitive advantage? What are you talking of?

Whats this USP that they are losing by denying sponsorship to your event? Brand image? I dont think so. People who have used both dialog and other service providers know well of the quality the Dialog networks have. Honestly. I'm not trying to pamper dialog, but as a frequent mobile user, I know that for a fact.
Well, talking of the competitive advantage, in my perception, its their strong coverage throughout the island, brand image, service range offered, and the hot chicks in the customer care arcades!