30 Days to Become a Freelancer
Day 1
Decide on the one service you will offer. I emphasize picking only one specific service because without freelance experience, you are probably not already highly skilled in the area you want to freelance in. Even if you have been practicing it as a hobby for a long time, providing that skill as a service is a different challenge.
If you are wanting to freelance in web design, don’t offer everything and the kitchen sink to begin with (complete design + front-end code). Provide PSD mockups only. If you’re more on the dev side of things, start with some code slicing jobs. If you want to write, start with one specific kind of writing.
This approach will help you become skilled in the service you provide very quickly. Since you want to be taking on your first client in 30 days, it’s crucial that you develop your skills to an adequate level. Once you become comfortable with providing that one service, you will naturally expand what you offer.
Day 2
Gather learning materials to help you practice your service before taking on a client. As I mentioned in the introduction to this list, you should spend at least 1 hour per day just developing your skill. While this should be mainly direct practice (doing rather than reading about), you will need to gather materials to guide you here. This includes articles, interviews and tutorials. Focus mainly on developing techniques you could actually see yourself using in client work.
Day 3
Decide on a business name – are you a studio or individual? Then, buy the domain name and hosting. You can freelance under your real name, a pseudonym, or a business name. Here are some example business names I generated with this cool little thing:
* Flying Dog Design
* Green Ant Productions
* Scarlet Zebra Interactive
* Blue Cat Labs
* Chestnut Rabbit Solutions
* Golden Lemur Studios
* Friendly Kangaroo Ltd
* Evil Pencil Media
Of course, some of these are really absurd, but they do give you an idea of some common naming conventions.
Once you’ve picked a name, it’s time to buy the domain for that name. If there’s no domain available for that name, pick another one. Your domain branding is really important.
Buy a domain name that comes with web hosting, as the next branding step is to create your portfolio.
Further reading: Naming Your Freelance Business – To Personalize or Not (With a Poll!)
Day 4
Design your products. This is different from the service you are going to offer – here you decide how it is going to be packaged. Are you going to sell blocks of time? Completed projects? What will your rates be?
Your goals should be modest as you are only starting out, both in terms of how much you will work and how much you will charge. For your first job, I would suggest an hourly rate between $20 – $30. Keep in mind that you don’t publish these rates online and can therefore change them from client to client. Just because you do one job at $20 an hour as you’re starting out doesn’t mean you can’t be charging $50 an hour a few months later.
Per-project rates are a great option down the track as they decouple the direct exchange of time for money. I don’t recommend them to a beginning freelancer, though. It will be extremely difficult to come up with an accurate price estimate before you have the experience you’d need to look at a project and quickly have a reasonable idea of how long it is going to take. That’s something that will only come with time and experience. (Note that this advice doesn’t necessarily apply to smaller jobs like article writing.)
Day 5
Set up a business email address and PayPal account. While your friends and family might not mind receiving email from
[email protected], prospective clients might! Create an email address linked to your new domain name. Forward it to a free Gmail account, then under your Gmail settings, put your domain email address as your default ‘Send Email As’ address. This will allow you to manage your domain email through Gmail, rather than the dubious email UIs provided by most webhosts.
A good format is @yourdomain.com. This will make it easy to give new people email addresses at your domain if your freelance business expands in the future.
Next up you should create a PayPal account if PayPal is available in your country. If not, try Moneybookers. Most online freelancing is paid via PayPal and I consider it a must-have. If you dislike the fees, you can build them into your rates.
If you already have a PayPal account, it might be a good idea to think about changing your address to something linked to your business, i.e. ‘
[email protected]’ or ‘
[email protected]’.
Day 6
Set up WordPress under your freelance business domain. Every freelancer should have an online portfolio, even if it’s very simple. If you’re a designer with time to spare you can probably take control of this step. If you want a quick solution that is quite effective, download WordPress and install it under your domain name.
Day 7
Select and install a portfolio WordPress theme. This platform will give prospective clients the means to learn more about you and your services, view your work, and contact you. You can browse some great Premium options under $30 at ThemeForest.
Day 8
Write your portfolio ‘About’ page. Include your current location, any relevant qualifications you have, previous work you have done in the industry and previous clients you have worked for (don’t worry if there are none). This is particularly relevant if you’ve been working in your field before going freelance. Keep in mind that this should be mainly professional rather than personal, but you can include some personal info at the end if you want. If you’d like to include a picture, a specially taken portrait is a good option.
Day 9
Sign up at Formspring and create your ‘Contact’ form. I use Formspring often in my job and I think it’s an excellent way to create intelligent contact forms. You can use this form to find out what kind of work the client is looking for and even what their budget is. All this information will help you when it comes time to write your response and close the sale.
Day 10
Design your invoice template. If you fancy yourself a designer, create an attractive template for your invoices. As someone who spends time receiving and paying invoices, they do affect my perception of how professional the freelancer is. If you aren’t confident in your design skills then I would create an account at Freshbooks. They’re my favorite free invoice management service and I’ve used them often.
Day 11
Set up your home office space. You’re a freelancer now, so you need space to work. A room dedicated just to your work is ideal, but if you don’t have that luxury (I know I don’t!) set up a desk or table in one of the quieter rooms in your house. A bedroom is a good option, but keep in mind that you probably won’t be able to get away with late nights – or possibly early mornings – if sharing with someone else!
In my experience, the cornerstones of an effective home office are a computer that works quickly, a good chair and a large monitor, or multiple monitors, for better productivity.
Day 12
Create a logo OR commission a logo OR work more on your skills. While not every freelancer has their own logo, it’s a fantastic addition to your branding. You can use it in emails, watermarks, business cards, invoices, your portfolio and when presenting work to your clients. If you don’t want a logo or don’t have the budget yet, work more on your skills today.
Day 13
Start work on a portfolio item – you will have 5 days to complete this. More important than having items in your portfolio is the practice you will gain from completing this exercise. By the end of the 30 day challenge you will have three items in your portfolio, and this is the first. These items should involve the exact skills you will be selling to clients.
Here are some ideas for portfolio items in various industries:
* Copywriting – write an original sales page for an existing product or service.
* PSD to code slicing – purchase a cheap PSD template and convert it into a functioning demo site.
* Writing – write an article suited to appear in the kind of publication you want to work for.
* Web design – create a one-page design.
Day 14
Add a page to your portfolio describing your one service. You should call this page ‘ Services’ – for example, ‘SEO Services’. On this page you will describe the service you provide to the client. Make sure to focus on benefits, not just features. For example, your SEO services “will funnel highly targeted traffic primed and ready to buy”.
Day 15
Read Freelance Switch’s guide to Getting Started as a Freelancer. There are some great articles here that cover all aspects of getting started with freelancing in more detail. If you have questions, you’ll find answers here.
Day 16
Familiarize yourself with tax laws for freelancers in your country. In my job I often receive invoices from Australian freelancers without an Australian Business Number listed. Unknown to them, it is actually illegal for me to pay them without that 11 digit number. Luckily it only takes a few minutes for them to apply for and receive their ABN once notified about this, but your country may have stumbling blocks of its own – and they might be a bit trickier to deal with!
Make sure you’re aware of the tax and government requirements freelancers must comply with in your country. A good place to start is the website of your national or state tax office.
Day 17
Announce that you are going to be taking on freelance work soon. If you already have an audience online, whether it be blog readers, your social media network or forum buddies, let them know that you’ll be available for freelancing soon. This will build a little bit of buzz and anticipation. If you’re really lucky, you might even be able to line up your first client before you’ve officially opened for business!
Day 18
Start work on portfolio item #2, add item #1 to your portfolio. Now that contains some work, you have a genuine portfolio. Now we’re going to work on beefing it up by adding a couple more items. Item #2 should again illustrate your one service, though approached from a different angle. If your first sales letter was for skin cream, the second might be for a membership site, and demonstrate a different selling style. If your first PSD to code conversion was for a WordPress blog, the next one might be for a business site.
Day 19
Perform some simple SEO on your portfolio. Sprinkling a little SEO-dust on your portfolio can eventually help to bring a trickle of prospects to your portfolio on autopilot. To begin with, use likely keywords in your portfolio title (i.e. ‘Jane Smith: Flash game designer – Melbourne, Australia’). Try to work keyword phrases into your copy and page titles if they seem natural. Install a WordPress SEO plug-in like the All-in-One SEO Pack. If you want to learn more, read SEOmoz’s Beginner’s Guide to Search Engine Optimization.
Day 20
Make your portfolio public (link it up everywhere). It’s time to debut yourself to the world (very quietly). Google can’t know about your portfolio if it can’t find it, so you need to leave a trail. You give Google that trail by linking to your portfolio wherever you can. Start by linking to it on every online property you have ownership over – blogs, Facebook pages, forum signatures, email signatures, Twitter profiles, Flickr profiles, etc.
Day 21
Create free portfolios and profiles wherever you can. Yes, you already have a portfolio, but you want to get your work out to as many people as possible. Some prospective clients may never know the right keywords to find your site, but they might browse Carbonmade or LinkedIn instead.
Day 22
Sign up to job boards relevant to your industry and subscribe to their RSS feeds. The Monster List of Freelancing Job Sites is your roadmap here. You don’t need to apply for any jobs today – your only task is to gather a ‘watch list’ of job boards and sites. Browse through some of the jobs available to get an idea of what’s out there, but don’t apply for anything yet.
Day 23
Start working on portfolio item #3, add item #2 to your portfolio. Another portfolio item done and dusted – well done! It’s now time to move on to item #3, your final item in the 30 day challenge. Once again, show your ‘one service’ in a different shade. This time, create the item as if you were working for the type of client you most want to work for. If you’d love to write sales pages for high-end internet marketing products, make that item #3. If you’d love to get work as a live show photographer, go out and photograph a gig in your area. The type of items in your portfolio will affect the kind of work you get. I think this quote from freelance designer Barton Damer illustrates this well:
for the rest go to
http://www.skelliewag.org/30-days-to-become-a-freelancer-961.htm