VIA Quits Motherboard Chipset Business

[zCexVe]

n a rather surprising for me move VIA, the company that has always been third in the motherboard and processor battle for supremacy, announced today it's stepping down from the motherboard business. Production of future chipsets for third party AMD and Intel processors will be halted. Instead, VIA will migrate in the x86 processor business and the integrated motherboard market. Speaking to Custom PC, VIA’s vice president of corporate marketing in Taiwan, Richard Brown, explained that "One of the main reasons we originally moved into the x86 processor business was because we believed that ultimately the third party chipset market would disappear, and we would need to have the capability to provide a complete platform." That time has come and moving to the x86 processor business is the right decision to make. Most of the chipset business is now handled by Intel and NVIDIA. ATI and AMD also have complete solutions to offer. VIA's departure from the motherboard business won't make a big gap in the market. Chipsets from the above named companies will quickly share the left piece of the cake in between each other.

So SIS is the only one left.Will it be a mirage??

 

[gayannr]

So SIS is the only one left.Will it be a mirage??

SIS
does that exist anymore

 

[zCexVe]

Of course they do.The SIS mirage 440 will beat the HTPC segment really handy + 400 is conquering the HTPC market.SIS makes additional SATA controllers and some other mini PC chips which turns in a lot of profit.
For example lets take HD4870X2.It will never turn over much profit.Just barely cover the cost of the convensions,ads and all.But it makes making the mid range easier + selling the mid range under the glory of 4870X2.Thats why everybody releases high end first and mid ranges and low end sneak through.They turn in whole hell of a profit.
SIS went to this but they knew it is hard to spend much money ,they took the HTPC market.Just like VIA>They saw the opportunity and grabbed the mini PC market with ITX and C7.SIS will rule.At least if there predicted VGAs come out.But I am afraid Intel VGA department will cruch them if they want to go desktop.