Another personal trainer who sees the value of failure in his life is Todd Durkin, MA, owner of Fitness Quest 10 in San Diego, and the 2004 IDEA Personal Trainer of the Year. “I feel my business savvy and experience are so much greater now because of all the actions I have taken, both good and bad,” he says. “While not all of my decisions and actions have been positive, they have ultimately led me to be a better businessperson, leader and entrepreneur, as well as a better spouse, father and friend.”