IOTA’s founders reached out after the publication of this story with the following statement: “We have never stated that there was any formal partnership with Microsoft, and instead always referred to them as a participant to the marketplace. The media has overblown the story into a “IOTA launches Data Marketplace with Microsoft”, which couldn’t be further from the truth, as we are working together with more than 30 of the largest companies in the world on the marketplace as a co-innovation exercise. When it comes to our communication and the involvement of Microsoft, we have asked for written and explicit approval of the press release, quote and logo beforehand and have stayed within the boundaries with what we were allowed to do.” TNW updated the title to better reflect the story.