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In many contexts, a résumé is short (usually one to three pages), and directs a reader's attention to the aspects of a person's background that are directly relevant to a particular position. Many résumés contain keywords that potential employers are looking for, make heavy use of active verbs, and display content in a flattering manner.
Since increasing numbers of job seekers and employers are using Internet-based job search engines to find and fill employment positions, longer résumés are needed for applicants to differentiate and distinguish themselves, and employers are becoming more accepting of résumés that are longer than two pages[dubious – discuss]. Many professional résumé writers and human resources professionals believe that a résumé should be long enough so that it provides a concise, adequate, and accurate description of an applicant's employment history and skills[citation needed]. A résumé is a marketing tool in which the content should be adapted to suit each individual job application and/or applications aimed at a particular industry. The transmission of résumés directly to employers became increasingly popular as late as 2002[citation needed]. Jobseekers were able to circumvent the job application process and reach employers through direct email contact and résumé blasting, a term meaning the mass distribution of résumés to increase personal visibility within the job market. However the mass distribution of résumés to employers can often have a negative effect on the applicant's chances of securing employment as the résumés tend not to be tailored for the specific positions the applicant is applying for. It is usually therefore more sensible to adjust the résumé for each position applied for.
The complexity and simplicity of various résumé formats tend to produce results varying from person to person, for the occupation, and to the industry. It is important to note that résumés or CV's used by medical professionals, professors, artists and people in other specialized fields may be comparatively longer. For example, an artist's résumé, typically excluding any non-art-related employment, may include extensive lists of solo and group exhibitions.
