I hate eating while watching anything so I don't have this problem You have the option not to buy overpriced stuff so I don't think it's a problem. Majestic Cineplex takes 50% off the parking fees so I really valued that place since I was 18 years old. I still go there if the movie quality is not that important to me. You have to praise good business practices. One place I will never go under any circumstance is Scope cinema. Buggers show ads for 30mins on a loop just because they feel like it and they have the nerve to say that's how they do business. I'm glad we have PVR now.