The Prestige Card confers the cardholder with numerous benefits: firstly, it recognizes the company’s most loyal and valuable customers, providing them with value for their loyalty by means of priority services such as quick and prompt service at Service points without the need to stand in long queues, convenience when visiting Sri Lanka Telecom locations which includes priority car parking etc. Discounts will also be offered on selected purchases and they will be given VIP treatment when it comes to fault clearing, complaint handling and service provisioning. A web self care facility will also be made available to these customers where they will be issued a username and password to view their account details online. Other benefits include invitation to customer forums and other special events of Sri Lanka Telecom. These “Prestige” customers will be treated as opinion leaders and their feedback and ideas will be taken into account in the Company’s future product /service development plans, in a demonstration of the value the company places in the needs and suggestions of these customers. Many more benefits will be incorporated in the future.