Keells branding in just 16 weeks

[Aakhri Pasta]

Keells launches new brand and store design by Melbourne agency Whippet.



Full story..

https://vimeo.com/252114269

 

[slickdeath]

Good move

 

[Lankaputhra16]

Demala

 

[Deleted]

Ela.

 

[1sam]

These concepts may be new to Sri Lankan supermarkets, but they being widely used all over the world. Apart from all the hype, basics are the same.
Essential items kept well apart. For example, Bread is kept in the furthest inside of the shop, and Milk is kept in the other corner. A quick trip to buy bread, milk and eggs will take you go pass every aisle, so something else will catch your eye and make you buy that.
Items like sugar, salt, toilet paper, sanitary items being kept in the narrowest aisles, because necessity make you go through them narrow aisles.
Junk food like chips, chocolates, lollies, sweets kept in very wide isles, which encourage you to use them aisles to go to other side comfortably . But the hidden idea is to make more traffic go through those junk food aisles, and make cravings to throw few of those junk items in your trolley.
Have you ever noticed there are some items kept just above floor level along the service queue ?? Well those are for kids. While waiting in the queue, kids pick those lollypops, kinder surprise eggs, freddo frog chocolates up and throw them in the trolley.

So, at the end of the day, who will benefit from those new store designs???
Yes, it's for their benefit, and profit , not the benefit of customers.

 

[dxx]

ෆූඩ් සිටි කාරයොන්ට රිදෙයි දැන්.

 

[kitisit]

ෆූඩ් සිටි කාරයොන්ට රිදෙයි දැන්.

FoodCity ekath rebrand karagena yane machan mea tike.

 

[Mal Baba]

ඉස්සරහට ඕක තවත් වෙනස් වෙනවා
මේ දවස් වල පරණ තෝරාගත් අවුට්ලට් වෙනස් කරගෙන කරගෙන යනවා
ඒවගේම අලුතින් අවුට්ලට් මේ විදියට ඉදිකරගෙන යනවා
මාතලේ ඇඹිලිපිටිය කුරුණෑගල 3 මිනුවන්ගොඩ ඒකල මට්ටක්කුලිය ප්‍රදේශ වල ඉදි කරගෙන යනවා

කීල්ස් ගැන ඕනෑම දෙයක් අහන්න ප්‍රශ්න තියෙනවා නම්

 

[Standard Deviation]

Why did they do this ?
Only to get a new look or ?

 

[Standard Deviation]

ඉස්සරහට ඕක තවත් වෙනස් වෙනවා
මේ දවස් වල පරණ තෝරාගත් අවුට්ලට් වෙනස් කරගෙන කරගෙන යනවා
ඒවගේම අලුතින් අවුට්ලට් මේ විදියට ඉදිකරගෙන යනවා
මාතලේ ඇඹිලිපිටිය කුරුණෑගල 3 මිනුවන්ගොඩ ඒකල මට්ටක්කුලිය ප්‍රදේශ වල ඉදි කරගෙන යනවා

කීල්ස් ගැන ඕනෑම දෙයක් අහන්න ප්‍රශ්න තියෙනවා නම්

What is the reason behind this bn ?
Only for a new look or have they change their strategy ?

 

[Sachira123]

 

[RageGTR]

What is the reason behind this bn ?
Only for a new look or have they change their strategy ?

Machan, Spar-International franchise already set their foot in Sri Lanka. This definitely force them to move forward with rebranding. All in all it’s always good to have such competitors though....

 

[Dharatha]

What is the reason behind this bn ?
Only for a new look or have they change their strategy ?

The reason is tht JK is on a do or die situation due to pumping U$800 to de water front project...they have listed Cinnamon grand one.of their iconic property to selling list to pump more cash to water front project..

Re branding Keells is to attract more customers n rotate de funds to stay float during this tricky situation..if jk goes downhill its going to effect badly to our economy

 

[Standard Deviation]

The reason is tht JK is on a do or die situation due to pumping U$800 to de water front project...they have listed Cinnamon grand one.of their iconic property to selling list to pump more cash to water front project..

Re branding Keells is to attract more customers n rotate de funds to stay float during this tricky situation..if jk goes downhill its going to effect badly to our economy

Machan, Spar-International franchise already set their foot in Sri Lanka. This definitely force them to move forward with rebranding. All in all it’s always good to have such competitors though....

Thanks
Mcn Then what are the significant differences between former and now with this rebranding ?
Do they refrain from using polythen and providing organic food ?

 

[Standard Deviation]

The reason is tht JK is on a do or die situation due to pumping U$800 to de water front project...they have listed Cinnamon grand one.of their iconic property to selling list to pump more cash to water front project..

Re branding Keells is to attract more customers n rotate de funds to stay float during this tricky situation..if jk goes downhill its going to effect badly to our economy

What is the water front project ?

 

[Dharatha]

What is the water front project ?

http://aasarchitecture.com/2017/03/keells-waterfront-project-balmond-studio.html

 

[buwa333]

the service we get from keels compare to cargills is superb......
But the price is bit high but it covers from the service and from quality good.

 

[dj gamaya]

 

[mtmadushanka]

 

[Nigan]

ඉස්සරහට ඕක තවත් වෙනස් වෙනවා
මේ දවස් වල පරණ තෝරාගත් අවුට්ලට් වෙනස් කරගෙන කරගෙන යනවා
ඒවගේම අලුතින් අවුට්ලට් මේ විදියට ඉදිකරගෙන යනවා
මාතලේ ඇඹිලිපිටිය කුරුණෑගල 3 මිනුවන්ගොඩ ඒකල මට්ටක්කුලිය ප්‍රදේශ වල ඉදි කරගෙන යනවා

කීල්ස් ගැන ඕනෑම දෙයක් අහන්න ප්‍රශ්න තියෙනවා නම්

Ai rebranding ubalata nodi wena thanakata dunne? ane palayan miniho yanna