මේ අද යාහූ නිවුස් පිටුවේ තිබුන ලිපියක්.
Cheeky detail on billboard selling 'life-changing' sex toy
India Tarasin
·Lifestyle Reporter
Thu, 8 December 2022 at 4:21 pm
Sex toy company
Normal is Australia's top-rated sexual wellness brand with an average rating of 4.7 stars from over 25,000 satisfied customers who describe their products as "outstanding" and "life-changing".
However, despite Normal's global success, they've faced harsh restrictions on advertising their products. Founder Lucy Wark revealed she was told by advertisers that they couldn't use the word "vibrator" or show one on a poster, adding that traditional advertisers won't even allow brands to say "sex toy" or show one in an ad. "We face a lot of roadblocks from advertisers every time we run a campaign," she said.
Instead of accepting defeat, Lucy found a cheeky way to showcase
Normal's sell-out products by making some small tweaks to their billboards. "We're just covering Australian cities in posters about how our "vbriators are on sale" and blurring out an object that could possibly be our bestselling vibe Quinn on the image," Lucy explained.
Normal made some cheeky changes to their sex toy ads to get past censors. Photo: Supplied
Normal first tackled the issue head-on with their This Is Normal campaign, calling out double standards around sexual wellness and urging advertisers to update their attitudes toward the topic. "These regulations are falling behind contemporary community values, but while they're still in place, we're definitely going to have some fun with them," Lucy said.
Holiday sale
In more exciting news, Normal has launched a huge holiday sale for Aussie customers, offering 25% off their
full collection of body-safe, silky-smooth modern sex toys and essentials until midnight on Christmas Day (AEST).
Head to the
Normal website to discover their bestselling range of vibrators, clitoral stimulators, rings and accessories or take their quiz to "find your normal" and be matched with a personalised toy. Add items to your cart and enter the code STOCKINGSTUFFER at checkout to get a 25% discount (offer excludes bundles, which are already 30% off).
Check out some of their bestsellers - like their beginner-friendly palm vibrator
Billie, fan favourite clitoral air pulse toy
Quinn, versatile internal and external toy
Darcy or their vibrating c-ring
Flynn.
Normal products are delivered in discreet and compostable packaging and you can get free express shipping (two-four business days) for orders over $100 from 16 December. To receive your items by Christmas, order by Monday 19 December if you're in WA, SA or the NT, and by Wednesday 21 December if you're on the East Coast.