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manjula009

Well-known member
  • Microsoft's CEO Steve Ballmer has stated that the Xbox 360 isn't a gaming console – and that's what helps differentiate it from its competition.

    In recent years Microsoft has been repositioning the Xbox 360 to appeal to a broader market than the core gamers that the console had traditionally wooed, and Ballmer's comments reiterated this movement.

    "Xbox isn't a gaming console," Ballmer told USA Today, "Xbox is a family entertainment center. It's a place to socialize. It's a place to watch TV. We have Hulu coming. It's the only system where you are the controller. Your voice, your gestures, your body."

    Ballmer's comments echo those of ex-Sony Computer Entertainment head Ken Kutaragi at the dawn of the PlayStation 3. "From the start, we intended to make not just a game machine for kids, but a computer for entertainment that adults throughout the world could enjoy," Kutaragi said back in 2005. "Other companies may talk of game machines, but we've always referred to 'computer entertainment,' even in our press materials. It's entertainment and also a computer. That's what's important."

    Ballmer also highlighted the success of Kinect in helping Microsoft broaden the Xbox 360's appeal. "My wife used to say, 'No, no, that's the machine the boys use," and now she says, "Yeah, I want to go watch movies. Let's go play the dance game,'" he said. "It opens up accessibility to family entertainment because with the Kinect, you control these systems with your body, with your voice. We've opened up the world of content in TV, movies."
     

    tommytommy

    Member
    Dec 24, 2008
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    When God opend Da door of heaven,
    He saw me & asked wat is your wish
    for today I said lord pls take care
    of Da 1 reading dis message
     

    Mal Baba

    Well-known member
  • Apr 26, 2009
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    Blob Storage
    www.37innovate.com
    meh-vflQF1ybI.png

    This video contains content from Sony Music Entertainment and UMG, one or more of whom have blocked it in your country on copyright grounds.
     

    jnuwan

    Well-known member
  • Feb 7, 2007
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