These concepts may be new to Sri Lankan supermarkets, but they being widely used all over the world. Apart from all the hype, basics are the same.
Essential items kept well apart. For example, Bread is kept in the furthest inside of the shop, and Milk is kept in the other corner. A quick trip to buy bread, milk and eggs will take you go pass every aisle, so something else will catch your eye and make you buy that.
Items like sugar, salt, toilet paper, sanitary items being kept in the narrowest aisles, because necessity make you go through them narrow aisles.
Junk food like chips, chocolates, lollies, sweets kept in very wide isles, which encourage you to use them aisles to go to other side comfortably . But the hidden idea is to make more traffic go through those junk food aisles, and make cravings to throw few of those junk items in your trolley.
Have you ever noticed there are some items kept just above floor level along the service queue ?? Well those are for kids. While waiting in the queue, kids pick those lollypops, kinder surprise eggs, freddo frog chocolates up and throw them in the trolley.
So, at the end of the day, who will benefit from those new store designs???
Yes, it's for their benefit, and profit , not the benefit of customers.
ෆූඩ් සිටි කාරයොන්ට රිදෙයි දැන්.
