GTRZ said:
No machan, you are wrong. sponsors pay the artists and put their ads in the video. So video directors mix those ads to the video like some natural thing. Without those sponsors artists can't do videos coz they cost lot of money.
No arguments there.
GTRZ said:
Sponsors has used music videos as an cheap/easy way to put their brand name on TV channels for a fraction of the cost they pay for a 30sec TV ad.
They give one time fee for the artist to include their ad in the video and it plays over and over in all the TV channels day and night. See how much promotion you can get for a small fee
Due to that most of those TV channels now not allowing advertisements in music videos. If there are lot of ads they will not play the video. coz its giving huge financial disadvantage for the TV channel.
This is one problem. For this air time, the TV station is incurring a loss and this inadvertently affecting the artists since their videos are not getting air play. So what money they (the artists) could've made from that video air time is now lost to them.
Even worse, if the TV station ripped the video off from EK, the artist is not getting any payments at all since there's no deal between the artist and the TV channel for that song.
It would be a good idea to embed a line like "not for public broadcasting or viewing" in the EK videos to help safe guard EK from possible legal action.
GTRZ said:
Anyway attitude in people's mind is the major problem here.They find buying music like paying for the CD with case and printed stuff. Not like paying for the music. So they feel if you can get the music free then its nothing really wrong with that. So when people have financial value for the music even channels will have to pay for the artists. But even now channels can pay for the artists coz they putting lot of ads in their music programs. But as an artist you can't ask for money from a channel when people find music as not much finanacialy valueble thing.
This is due to the industry not running as an industry in SL. While we do have piracy and IP laws, these needs to be implemented properly and artists have to come together and demand the authorities to implement them. Also artists/record labels have to take legal action against those who disregard the piracy laws. A few large scale law suits against TV/Radio channels and shops will get the industry in order.
Public awareness of the IP and piracy laws helps as well. When people know that its wrong to rip a song off, and when they also know that they will be sued if they get caught, the public will get used to buying music instead of stealing.
I know this wont happen over night but it will happen only if people make it happen. So a stand has to be taken at some point.
EK can help a lot for the changes that needs to happen since artists seems to be supplying their music directly to EK.