Introducing The GeForce GTX 780
In March 2012 the GeForce GTX 680revolutionized GPU design, introducing countless new software, hardware, and architectural innovations that drew universal praise. Enabling this revolution was Kepler, our new GPU architecture that reduced power usage by 49 Watts when compared to the previous-generation GeForce GTX 580. This unprecedented improvement in efficiency had a second, significant benefit, in that it dramatically reduced heat output. Combined with a new and improved heatsink and fan, temperatures were reduced so considerably that performance could be ramped up by a massive 35%.
Contributing to this sizeable improvement in performance was GPU Boost, a new Kepler-exclusive feature that maximized frame rates in each and every game. Before GPU Boost, performance and power usage had to be capped to prevent overly-demanding synthetic benchmarks from damaging graphics cards. With GPU Boost, this problem was solved by continuously monitoring and adjusting clock speeds and GPU voltages, allowing GPUs to use every last ounce of performance in all applications and games, without exceeding safety or comfort limits.
In February 2013, we introduced the world to the GeForce GTX TITAN, a supercomputer-class GPU utilizing the latest iteration of Kepler, called GK110. Loaded with a brand new cooling system, an exciting new look, and a new, more effective version of GPU Boost, the GTX TITAN broke every record, claimed every crown, and wowed the world with its computational prowess.
Today, we’re unveiling the GeForce GTX 680 , a new best-in-class enthusiast gaming graphics card. Available now from all e-tailers and retailers at a recommended retail price of $649, the GK110-powered GeForce GTX 780 features the same desirable styling as the GeForce GTX TITAN, has 50% more memory and 50% more CUDA Cores than the GeForce GTX 680, and is on average 35% faster than its predecessor.